The suggestion that an agency can differentiate itself by telling the truth is astounding (News, 23 October). It is an outdated perception that PR is about lies and spin. In my experience, this type of PR rarely exists. The word 'spin' is banned within my team and has never been core to any agency in which I have worked.
A news item such as this undermines the whole industry and plays to an outdated image. The only valuable sentiment was that the 'purpose of PR should be to communicate information'. However, this statement is neither profound nor unique.
Claire Fowler, head of PR, UK & Ireland, Hays
