POUNDS 10K AND UNDER - Britain's Smelliest Cheese Championships - Watershed PR
The Royal Bath & West Show asked Watershed to develop a PR campaign to increase visitor numbers and generate publicity. The PR team decided to capitalise on the cheese section of the show and created Britain's Smelliest Cheese Championships, a competition to find the stinkiest cheese in the UK. The team recruited local schoolchildren to act as judges alongside an artisan perfumier and the farming correspondent from the Western Daily Press. A pre-show launch was held at a local school and a press release, along with photography from the show, was released to the media. The story was widely covered and the show attracted more than 155,000 visitors.
BEST NEWSPAPER OR MAGAZINE - Subway Nose of the World Newspaper - McKenna Townsend PR
Last year Subway became an official partner for Red Nose Day 2009. To communicate this to staff and engage internal audiences in fundraising activity, McKenna Townsend developed a monthly newspaper. The publication featured hard and soft stories, including fundraising activities organised by Subway employees and franchises, and case studies from Comic Relief projects. Key messages such as how to order collection tins and pay in fundraising money were woven into news stories. The publication also featured a competition to send a 'hero', a colleague who had gone above and beyond the call of duty with their fundraising, to Africa to see a Comic Relief-funded project in action.
NOT FOR PROFIT - Dreams Come True: 20th Anniversary and Dreams Generation - The Remarkable Group
Remarkable was asked by Dreams Come True, the children's charity that helps terminally or seriously ill children by making their dreams come true, to help celebrate its 20th anniversary. Celebrities including Dame Kelly Holmes and England footballer Theo Walcott were secured to back the charity and a Christmas Make and Bake Appeal was launched, which raised nearly £10,000. Remarkable also came up with The Dream Mile, a fundraising event launched by Holmes in which hundreds of children, fun runners and competitive runners took part.
OUTSTANDING PR CONSULTANCY - McKenna Townsend PR
Named as PRWeek's One to Watch in the Top 150 2009, 17-strong McKenna Townsend had a fantastic year in which the agency's fee income grew by 56 per cent.
OUTSTANDING IN-HOUSE PR TEAM - The Royal Bournemouth and Christchurch Hospitals
In just two years, the communications department at RBCH has launched a staff awards scheme, carried out an internal audit to assess the effectiveness of communications, put a campaigns calendar in place and organised a biannual open day plus a series of health talks.