Media: Hit or Miss - Shell miscalculates public mood with ban on Poppy Appeal collections

Poppy ban misfires - Shell Retail caused a storm this week after it banned Poppy Appeal collections at its petrol station forecourts. It said it would not allow any charities to collect money at its shops because it preferred to donate skills, time and knowledge, as well as money, to good causes. But after veterans threatened to boycott the stores, Shell changed its policy to support retailers who wished to have a collection box on site.

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