Most of us stash the odd glossy mag away when swanning off to sunny
climes but Eileen Wise, ex-Tory head of news, is taking a whole
For Wise, now enjoying a well-earned rest in Morocco after the rigours
of the election, has just won the plum job of corporate communications
director at the National Magazine Company - home to such glossies as
Cosmo, Harpers and Queen, Esquire and Country Living.
Time then for some background reading: ’In the last year I have not
really looked at any glossy magazines at all,’ she tells me, before
flying off to Marrakesh. ’I’ve been on a solid diet of the Spectator,
the New Statesman, Prospect and the Economist.
’I’ve started to look at them very closely and am taking a whole
case-load on holiday. Today, I spent pounds 25 on the opposition’s
Opposition? That was the last job, surely?