Edelman names most influential comms Twitterers with TweetLevel

Nadjm narrowly edges out FutureGov MD and local government comms expert Dominic Campbell and WeissComm Group social media head Neville Hobson for the number one spot.

The findings come from Edelman's TweetLevel product, launched this week. Developed by Edelman UK head of analyst relations Jonny Bentwood, TweetLevel measures a person's importance on Twitter by four metrics: influence, engagement, trust and popularity.

Of these, Edelman used influence to rank its top ten communications executives. 'It's an opportunity to look at influence rather than mere popularity,' said Edelman director of digital strategy Marshall Manson.

'As you look at the results in the PR space, sometimes the influencers are unexpected. It is how often they are relied on for their information that suggests people are looking for quality and real insight.'

The TweetLevel algorithm uses more than 30 statistics that Twitter makes available to reach an eventual score for each of the four metrics.

Source: Edelman TweetLevel