England World Cup 2018 bid warning from South African Tourism comms chief

South African Tourism's comms chief has warned England's World Cup 2018 bid it must improve its PR strategy or risk losing out.

SAT's chief marketing officer: Roshene Singh
SAT's chief marketing officer: Roshene Singh

Roshene Singh, SAT's chief marketing officer, told PRWeek on Monday a clearer tourism message must be a priority for the England bid. 'They need to get the tourism industry behind the bid,' said Singh, noting a World Cup would boost visitor numbers to the country.

Singh also advised the bid to step up its lobbying of other Fifa members.

The bid is thought to be close to appointing a PR agency, with Weber Shandwick and Havas Sport in contention.

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