Editorial: Giving full credit where it’s due

Congratulations to the Royal British Legion whose campaign to revive the two minute silence on the 11th hour of the 11th day was awarded this year’s IPR Sword of Excellence.

Congratulations to the Royal British Legion whose campaign to

revive the two minute silence on the 11th hour of the 11th day was

awarded this year’s IPR Sword of Excellence.



In his acceptance speech the Legion’s controller of communications

Charles Lewis thanked those who were involved in the campaign for their

contributions.



No doubt it was lack of time which prevented Mr Lewis from mentioning

the man most closely associated with the campaign since its inception in

1994 - Brian Basham. Working much of the time for free as chairman of

the Legion’s media committee, Basham first rallied support for a

two-minute silence on VE Day in 1995. It was this success which laid the

ground for the 11 November campaign later that year.



This is not to denigrate the excellent job Mr Lewis and his colleagues

have done in taking that campaign forward. It is important that PR

should be an ongoing process. Equally, we should recognise that

successful campaigns are very much a team effort. Credit where it’s due.

Our congratulations to both the Legion and Brian Basham.



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