Media: What The Papers Say - Intel chipped but not floored over Pentium II

After problems with the first Pentium chips in 1994, this time Intel was ready. It was on-target with the Pentium II microprocessor launch until 6 May when rumours that the chip made errors with certain advanced calculations em-erged on the Internet. Eight articles led with the error angle between 7 May and 12 May. Claims that the flaw also beset the Pentium Pro, a predecessor of the Pentium II, appeared in two articles.

After problems with the first Pentium chips in 1994, this time

Intel was ready. It was on-target with the Pentium II microprocessor

launch until 6 May when rumours that the chip made errors with certain

advanced calculations em-erged on the Internet. Eight articles led with

the error angle between 7 May and 12 May. Claims that the flaw also

beset the Pentium Pro, a predecessor of the Pentium II, appeared in two

articles.



In 1994, Intel stonewalled claims about calculation errors in the

original Pentium but was forced to replace chips at an estimated cost of

pounds 300 million.



A less belligerent stance this time led to seven articles featuring

assurances that the error would be solved. An article in the Wall Street

Journal (12 May) gave Intel the opportunity to substantiate the problem

along with plans to remove the error in future manufacturing and to

provide software developers with tools to create corrective programmes.

It appears that Intel has learnt some PR lessons.



Evaluation and analysis by CARMA International.



Additional cuttings supplied by The Broadcast Monitoring Company.



’What The Papers Say’ can also be found at: http//www.carma.com/carma.



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