German chemical and detergent company Henkel has hired Sanchis y
Asociados to run an environmental PR campaign in Spain. Starting this
month, the agency will promote Henkel’s green policy and the safety of
its biodegradable products. The account will be managed by the director
of Sanchis y Asociados’ Barcelona office Jose Antonio Lisbona. Henkel
commands a 25 per cent share of Spain’s soap and detergent market and
runs six plants in the country.