PR Europe: Barcelona: Sanchis cleans up with Henkel

German chemical and detergent company Henkel has hired Sanchis y Asociados to run an environmental PR campaign in Spain. Starting this month, the agency will promote Henkel’s green policy and the safety of its biodegradable products. The account will be managed by the director of Sanchis y Asociados’ Barcelona office Jose Antonio Lisbona. Henkel commands a 25 per cent share of Spain’s soap and detergent market and runs six plants in the country.

German chemical and detergent company Henkel has hired Sanchis y

Asociados to run an environmental PR campaign in Spain. Starting this

month, the agency will promote Henkel’s green policy and the safety of

its biodegradable products. The account will be managed by the director

of Sanchis y Asociados’ Barcelona office Jose Antonio Lisbona. Henkel

commands a 25 per cent share of Spain’s soap and detergent market and

runs six plants in the country.



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