Worldcom, the world’s biggest public relations network, boosted fee
income last year by 22 per cent to pounds 88 million.
Total annual fees for Worldcom’s 93 members jumped from pounds 66
million in 1995, largely on the back of its merger with hi-tech agency
network Globalink last year.
Crispin Manners, chief executive of The Argyll Consultancies and
formerly a director of Globalink, explained that much of Worldcom’s
growth had come from the IT sector after the merger.
Worldcom already had specialist healthcare and public affairs divisions
but was weaker in hi-tech whereas Globalink was number two behind
Manners added that corporate communications and consumer PR had also
done particularly well.
On a regional basis, the Americas accounted for pounds 54 million,
Europe and Africa totalled pounds 27 million, while Asia Pacific netted
pounds 7 million.
Globalink is considering five new partners for membership this month.