AT&T-Unisource drive targets business sector

AT&T-Unisource, the Netherlands-based telecommunications firm, has hired UK agency Barrington Lloyd International to boost its profile in the business sector.

AT&T-Unisource, the Netherlands-based telecommunications firm, has

hired UK agency Barrington Lloyd International to boost its profile in

the business sector.



With a team of seven working on the account, Barrington Lloyd will

target company directors and technical managers of multinational firms

and highlight the range of AT&T-Unisource’s pan-European

telecommunications services.



These include voice, data and messaging technology and Internet

applications.



Barrington Lloyd senior partner Barry Lloyd said that the agency would

work primarily through the trade, technical and business press. ’Ninety

per cent of our target media are based in the UK,’ he added.



AT&T-Unisource is a joint venture between US giant AT&T and the

Unisource consortium, whose members include Koninklijke PTT Nederland,

Swiss Telecom PTT, Telia of Sweden and Spain’s Telefonica. The company

faces tough competition from other international alliances such as

Concert, which is owned by BT and MCI Communications. Telefonica is also

due to join Concert this year and there is speculation that Italy’s STET

may step in as a replacement at AT&T-Unisource.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.