BayGen aims to make a Splash with clockwork

BayGen Power, the South African company behind the development of the clockwork radio, has turned to two PR agencies to promote the product’s potential to business and consumer audiences.

BayGen Power, the South African company behind the development of

the clockwork radio, has turned to two PR agencies to promote the

product’s potential to business and consumer audiences.



The company has recruited Bath-based Splash Communications to spearhead

a PR drive aimed at the electronic trade and consumers.



Hired following a four-way pitch in April, Splash will handle the launch

of the second generation Freeplay radio in June or July and encourage

high street retailers to stock the product. So far Freeplay is sold only

in selected outlets, including Comet, although chains such as Virgin

Megastore, Our Price and Habitat have shown interest.



Splash director Caroline Hole-Jones, who is leading the account, said

that the agency would also position Freeplay as a ’must have’ item among

consumers and highlight other proposed products in the pipeline which

use the same technology, such as the wind-up torch.



BayGen has also brought in Ludgate Communications on a project basis to

publicise an investment deal with General Electric. The deal, for an

undisclosed amount, also allows BayGen to use GE’s research and

development facilities.



Appointed on the recommendation of Splash, Ludgate will explain the

strategic importance of GE’s deal and point to the attractiveness of

BayGen for future investment.



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