BayGen Power, the South African company behind the development of
the clockwork radio, has turned to two PR agencies to promote the
product’s potential to business and consumer audiences.
The company has recruited Bath-based Splash Communications to spearhead
a PR drive aimed at the electronic trade and consumers.
Hired following a four-way pitch in April, Splash will handle the launch
of the second generation Freeplay radio in June or July and encourage
high street retailers to stock the product. So far Freeplay is sold only
in selected outlets, including Comet, although chains such as Virgin
Megastore, Our Price and Habitat have shown interest.
Splash director Caroline Hole-Jones, who is leading the account, said
that the agency would also position Freeplay as a ’must have’ item among
consumers and highlight other proposed products in the pipeline which
use the same technology, such as the wind-up torch.
BayGen has also brought in Ludgate Communications on a project basis to
publicise an investment deal with General Electric. The deal, for an
undisclosed amount, also allows BayGen to use GE’s research and
Appointed on the recommendation of Splash, Ludgate will explain the
strategic importance of GE’s deal and point to the attractiveness of
BayGen for future investment.