Millennium Central, the body set up to organise the Millennium
Exhibition, has drafted in a former aide to Tony Blair to head its press
and parliamentary affairs department.
Gez Sagar, who has worked with the Labour party since 1988, and most
recently as a writer in Blair’s election campaign office, has been
appointed to the newly-created post.
His first lobbying job will be to secure long-term commitment from the
Labour government to guarantee the future of the Millennium
’As the project is currently under review and key decisions about the
project still have to be taken, it is useful to understand how the
Labour Party works,’ said Sagar.
As well as building relationships with local authorities and MPs, Sagar
will run the press office which, by the end of June, should be fully
staffed with four press officers plus clerical support.
He will also oversee a programme of national events designed to generate
enthusiasm among the public for the Millennium Exhibition in the lead up
to the year 2000.
Sagar will report to Millennium Central’s chief executive Jennie Page
while the rest of the senior management team is being put in place.
Sagar confirmed that in the meantime M&C Saatchi partner Bill Muirhead
was acting director of communications.
Although he has not been appointed to the post, Sagar said that Muirhead
was ’involved in discussions regarding marketing strategy and what to
say to the Department of National Heritage’.