Ketchum Worldwide has created four new global practices as part of
a major overhaul of its management structure.
The four are: David Amen, director corporate relations; David Catlett,
director, healthcare; Marianne Friese, director, brand marketing and
Betsy Gullickson, director, food and nutrition. Friese and Gullickson
retain their roles as head of the Munich and San Francisco offices
While each has a budget for training and development, financial
responsibility remains with the country managers and reporting lines
will not change.
They and 13 of their colleagues including country managers, such as
Scope Ketchum MD James Maxwell, will become partners - one of three
groups created under the new management structure.
Also sitting on the ’global partnership council’ are the five senior
partners including chairman David Drobis, president Ray Kotcher and the
senior international partner Jerry Olszewski.
The third group is regional associates who are drawn from the country
managers and key directors of Ketchum offices and will meet twice a
’We refer to them as the voice of the customer’, said Olszewski.
Drobis said the aim of the new structure was to recognise and reward
geographic, client service and practice development roles equally.
’The geographic director’s role is important to the management of our
business,’ said Drobis. ’But we also want to recognise the value of, and
provide opportunities for, our people who are managing practice areas or