Major overhaul for Ketchum

Ketchum Worldwide has created four new global practices as part of a major overhaul of its management structure.

Ketchum Worldwide has created four new global practices as part of

a major overhaul of its management structure.



The four are: David Amen, director corporate relations; David Catlett,

director, healthcare; Marianne Friese, director, brand marketing and

Betsy Gullickson, director, food and nutrition. Friese and Gullickson

retain their roles as head of the Munich and San Francisco offices

respectively.



While each has a budget for training and development, financial

responsibility remains with the country managers and reporting lines

will not change.



They and 13 of their colleagues including country managers, such as

Scope Ketchum MD James Maxwell, will become partners - one of three

groups created under the new management structure.



Also sitting on the ’global partnership council’ are the five senior

partners including chairman David Drobis, president Ray Kotcher and the

senior international partner Jerry Olszewski.



The third group is regional associates who are drawn from the country

managers and key directors of Ketchum offices and will meet twice a

year.



’We refer to them as the voice of the customer’, said Olszewski.



Drobis said the aim of the new structure was to recognise and reward

geographic, client service and practice development roles equally.



’The geographic director’s role is important to the management of our

business,’ said Drobis. ’But we also want to recognise the value of, and

provide opportunities for, our people who are managing practice areas or

client programmes’.



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