Nando’s win is saucy stuff for QBO

Chicken restaurant chain Nando’s has hired the Quentin Bell Organisation to spice up the launch of a new chilli sauce.

Chicken restaurant chain Nando’s has hired the Quentin Bell

Organisation to spice up the launch of a new chilli sauce.



QBO will handle the launch of Nando’s Peri-Peri sauces, the restaurant

chain’s first retail product, which will be sold through supermarkets

across the country including Tesco, Safeway and Waitrose.



QBO will also work on the launch of new branches of the fast food

restaurant as part of a three-year plan to open up 50 new branches

across the UK.



QBO won the account, which has a budget of pounds 100,000, after a

competitive pitch against five other agencies including Lawson Dodd and

Saffron Communications.



Nando’s PR was previously handled in-house by Peta Brown, a food

specialist who will be kept on board to help in product development.



Robby Enthoven, managing director of Nando’s, has called in an external

agency at this stage because ’the job changed and was no longer about

supporting restaurants locally, but about promoting the sauces round the

country to a national audience’.



QBO’s deputy managing director Shirley Hanley said: ’Our campaign will

focus on the true authenticity of Nando’s and Peri-Peri and we will work

on building the brand as the authentic taste of Portugal. We want

Peri-Peri sauce to be the latest discovery for food lovers.’



Nando’s has also appointed advertising agency Mustoe Merriman Herring

Levy to handle the launch advertising for Peri-Peri.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.