Labour praised for ’near perfect’ entry to power

George Stephanopoulos, former aide to Bill Clinton, this week delivered a stark warning to Labour to keep the focus on the issues and off the process of government. His advice was: ’Don’t make the machinery of government the message of the first few weeks.’

George Stephanopoulos, former aide to Bill Clinton, this week

delivered a stark warning to Labour to keep the focus on the issues and

off the process of government. His advice was: ’Don’t make the machinery

of government the message of the first few weeks.’



Stephanopoulos was speaking at Monday’s IPR Sword of Excellence awards,

where he received the president’s medal for ’distinguished service to

public relations’.



Stephanopoulos said Labour’s handling of its first few weeks in power

had been ’nearly perfect’ in contrast to the bungling of the first

Clinton administration.



However, Stephanopoulos warned of how quickly the promise of a new start

can go sour. Stressing that the real goal for the Blair government must

be re-election in five years time, he said Labour must keep the focus on

the ’what’ and ’why’ of government, not on the ’how’.



It should also resist the temptation to resent the press and to

understand that ’while electing Labour had been the better story before

the election, now it is going to be a better story to take Labour

down’.



In a reference to Blair’s decision to dispense with formal titles in

Cabinet meetings, Stephanopoulos warned him not to squander the

authority, aura and mystery of his office. It should, he said, be a

little less ’call me Tony’ and a little more ’yes, Prime Minister’.



1997 SWORD OF EXCELLENCE AWARDS



Sword of Excellence Award Winner: Royal British Legion



City and Financial



Winner: Dewe Rogerson for the Deutsche Telekom IPO



Financial Marketing



Winner: Biss Lancaster Financial for the launch of the First Football

Investment Fund



Internal Communication



Winner: Bass Brewers for Think First



Public Affairs



Winner: Westminster Advisers for Port Ramsgate Relief Road



Consumer Public Relations



Winner: Lansons Communications for Taxaction 1996 for IFA promotion



Industry and Commerce



Winner: OutRight PR/ RAC for RAC Business Services for Fleets



Community Relations



Winner: 3G Communications for Londoners of the Year Awards 1996



Issue and Crisis Management



Winner: Harrison Cowley (Bristol) for Switch on to Wind Power

campaign



Not for Profit Organisation



Winner: Royal British Legion for Two Minute Silence Campaign



Low Budget Programmes



Winner: Feng Shui International for Feng Shui Awareness Campaign

1994-1996



Support of Sponsorship



Winner: Guinness plc for Guinness Awards for Pub Theatre



Use of New Technology



Winner: Text 100 for http://wwwacorn.co.uk.



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