Brunswick good for Guinness and GrandMet

Food and drinks giants Grand Metropolitan and Guinness have drafted in Brunswick to handle PR work for their proposed pounds 24 billion merger.

Food and drinks giants Grand Metropolitan and Guinness have drafted

in Brunswick to handle PR work for their proposed pounds 24 billion

merger.



Led by partner Andrew Grant with assistance from managing director Alan

Parker, Brunswick’s eight-strong team is primarily tackling media

enquiries.



It is understood that the agency was only briefed a week before the two

companies declared their intention to merge this Monday.



Although hired by both firms, Brunswick has been GrandMet’s retained

adviser for the last 18 months. Parker also has a relationship with

Guinness dating back to its takeover of Bell’s in 1985.



The PR departments at GrandMet and Guinness are also working on the

proposal, although a question mark hangs over their longer term

future.



The companies expect to reduce costs in the merged spirits and wines

businesses by pounds 175 million and job losses could total 2,000 from a

combined workforce of 85,000.



GrandMet employs 12 PR staff under corporate relations director Charles

Anson. Guinness maintains a 20-strong team at group headquarters under

external affairs director Peter Lipscomb.



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