Food and drinks giants Grand Metropolitan and Guinness have drafted
in Brunswick to handle PR work for their proposed pounds 24 billion
Led by partner Andrew Grant with assistance from managing director Alan
Parker, Brunswick’s eight-strong team is primarily tackling media
It is understood that the agency was only briefed a week before the two
companies declared their intention to merge this Monday.
Although hired by both firms, Brunswick has been GrandMet’s retained
adviser for the last 18 months. Parker also has a relationship with
Guinness dating back to its takeover of Bell’s in 1985.
The PR departments at GrandMet and Guinness are also working on the
proposal, although a question mark hangs over their longer term
The companies expect to reduce costs in the merged spirits and wines
businesses by pounds 175 million and job losses could total 2,000 from a
combined workforce of 85,000.
GrandMet employs 12 PR staff under corporate relations director Charles
Anson. Guinness maintains a 20-strong team at group headquarters under
external affairs director Peter Lipscomb.