Detergent giant Lever Brothers has elevated corporate affairs to
the boardroom for the first time with the appointment of a new corporate
and consumer affairs director.
Lever Brothers sales director John Ballington takes up the post in July,
in a move which signifies the growing importance to Lever of managing
Ballington’s current board position as sales director is to be absorbed
within the newly-created customer development director role which is to
be filled by Graeme Miller.
Ballington will be responsible for managing Lever’s relationships with
key stakeholders, including politicians, environmental groups, trade
associations, the media, and other opinion-formers. He will also
continue to develop consumer advice services.
The new board appointments are part of the company’s drive to adopt a
more customer-focused approach. Other new appointments include John
Trafford as marketing director and Jerry Wright as senior corporate
strategist for Unilever.
Lever Brothers’ chairman Aart Weijburg said: ’We have regrouped at Board
level to reflect the changes in our business and the way our customers
need to work.
’And at the same time we are accelerating our corporate and consumer