'Obama factor' gives United States top country brand status

The 'Obama factor' has allowed the United States to emerge as the top country brand for the very first time.

US tops Country Brand Index: 'Obama factor'
US tops Country Brand Index: 'Obama factor'

The US rose from being placed at number three in last year’s Country Brand Index (CBI).

The report stated that the United States had a ‘tattered brand’ two years ago, but is now back on track thanks to the global popularity of President Barack Obama. 

The 2009 CBI – conducted by FutureBrand in conjunction with Weber Shandwick – also revealed that Canada retains the second spot while Australia is in at number three, down from holding the top spot last year.

The CBI is a study of approximately 3,000 international business and leisure travellers from nine countries.

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