HONG KONG: US motor giant Ford has poached Gavin Anderson CEO
Walter Jennings to co-ordinate a global PR push for its finance
division, Ford Credit (PR Week, 27 November).
Ford Credit, which provides finance for car buyers and dealers as well
as insurance services worldwide, is considering launching new financial
Jennings’ role covers all areas of communications, including internal
communicaitons with its 16,000 staff, external communications and public
affairs. ’Financial services is an area that Ford has targeted for
potential expansion and this requires communicating change while
maintaining a focus on the core business,’ Jennings said. ’I know how to
build up a successful company,’ he added.
Gavin Anderson deputy managing director Noel Parrott will manage the
agency’s office until the company finds a replacement. A search is under
Jennings will start in May leading a team of four full-time and two
part-time communications officers and reporting to Ford Credit CEO
Philippe Paillart. He will be hiring more staff as the division
He replaces public affairs manager Della Di Pietro, who is moving within
Ford Credit to become internal communications director.
Di Pietro in turn takes over from Pam Kueber, who has left to become
director of public affairs for Ford Canada.
Jennings will work from the company’s head office in Detroit and will
co-ordinate communications with Ford Credit PR heads in Asia-Pacific,
Latin America and Europe, who all report to him.
The company’s European public relations manager is David Nash and the
only external agency the company uses is Shandwick Germany.
Ford Credit operates in 36 countries and provides financing for over 8.5
million customers and 11,200 automotive dealers.