International environmental pressure group Greenpeace is looking
for a media director - the organisation’s top PR post, which has been
filled on a temporary basis for over a year.
The post is based at Greenpeace’s London headquarters and reports to
executive director Peter Melchett. It oversees a five-strong team
covering all media relations. The post forms part of Greenpeace’s senior
management team, which also includes the marketing and campaigns
Press officer Mirella Von Lindenfels has been acting media director
since the previous incumbent Gerry Doyle left a year-and-a-half ago.
Melchett said: ’The main thrust of the job is to find ways of gaining
media coverage for our international campaigns. Very often we’re trying
to change the media agenda or setting new agendas. One of the jobs is to
get beyond the personality stuff the media is so fond of and beyond the
Government’s spin as well.’
He added that he expected internal as well as external applications for
Greenpeace campaigns on issues including forest preservation and genetic
modification of crops. It recently launched an initiative, the ’True
Food’ campaign, with the Food Writers Guild to encourage organic
Greenpeace is active in more than 40 countries and employs 1,200 staff
worldwide. It promotes non-violent direct action to protect nature.