German electronics giant Siemens has appointed former London
Electricity communications manager Fionnuala Tennyson as its UK PR
Tennyson left her post at London Electricity last week and begins her
new job as Siemens’ general manager, corporate communications on
She will oversee all the firm’s corporate communications, reporting to
Siemens UK chief executive Alan Wood. Her six-strong team covers all
internal and external communications including public affairs. The firm
does not have a corporate-level PR agency.
Tennyson replaces Alastair MacDonald, who spent over ten years at
Siemens before moving to create a corporate PR function at software firm
Mysis (PR Week, 5 February).
She said: ’Siemens is an incredibly diverse company. It does everything
from manufacturing PCs and mobile phones to building power stations and
carrying out complex engineering work. My role is to maximise the brand
in the UK.’ She expects to work in close co-operation with the firm’s
German parent company.
Tennyson worked at London Electricity for two-and-a-half years. In the
past few months, she has been handling internal communications and
community relations for the company, which was taken over twice during
She was previously PR and development manager for the IPR, and before
that, PR and advertising director at the Advertising Association.
Siemens UK runs more than 20 divisions across sectors including power
generation, power transmission, computer networks, medical engineering,
domestic appliances and telecommunications.
The firm’s headquarters are in Bracknell, Berkshire, and it employs
12,458 staff. In the last year, it has focused on consolidating its core
markets, leading to acquisitions such as its purchase last year of the
remaining stake in Siemens GEC Communications Systems, a manufacturer
and distributor of business phone systems.
The company is also in the process of divesting itself of its components
business and its semi-conductor plant in North Tyneside.