William Morrison Supermarkets, the expanding value-for-money
northern chain, is reviewing its consumer and corporate PR account.
The Yorkshire-based supermarket currently uses Manchester agency Mason
Williams, which has held the account for two-and-a-half years.
William Morrison has not heard presentations from agencies yet, but has
drawn up a longlist which includes Mason Williams as well as other
northern and some London-based agencies.
The selected agency will report to the supermarket’s PR controller,
Gillian Hall. She said: ’The brief is a mixture of consumer and
We’ve come a long way PR-wise since Mason Williams started working for
us. We’re rapidly expanding and there are a lot of issues we’re keen to
be equipped for.’
William Morrison chairman Ken Morrison this week hit out at tough
government planning regulations which he said restricted competition in
the food industry.
The Competition Commission is currently investigating claims of unfair
pricing among the UK’s biggest food retailers.
William Morrison has performed better than expected by City analysts
this year, announcing profits of pounds 174.9 million - up almost 16 per
cent - on a turnover of pounds 2.5 billion.
The chain counts 96 supermarkets, of which all but two are north of
It is due to open a store in Hertfordshire later this year.