The co-founder of Sundial Communications, Nicola Hyde, has joined
Ogilvy PR Worldwide after the consumer and business-to-business PR
agency she started was wound up last year.
Hyde began work at Ogilvy this week as an associate director, reporting
to UK managing director Donna Zurcher. She is working on the agency’s
BBC Licensing and IBM accounts.
Her Sundial co-founder Jane Park is now a freelance consultant. Hyde and
Park, were both associate directors at Lowe Bell Good Relations before
starting Sundial three-and-a-half years ago. The agency won PR Week’s
best new consultancy award in 1997.
The agency counted five staff and its clients included Asda, Czech wine
producer Bohemia Sekt and the conference and banqueting centre at Church
House. It was shut down last October when Hyde and Park parted ways
amicably to pursue different options.
Hyde said: ’I’ve worked with Donna before at Good Relations when she was
the managing director there. We kept in touch and I decided to make the
move into the big agency environment.’
’We decided to bring Sundial to a close because of a change of
It was just a case of moving on to other things,’ she added.