Sports retailer Nike UK has recruited Yvonne Iwaniuk from Shell
International’s public affairs team to fill the new role of corporate
As Nike expands its activities in the UK, with the opening of a
superstore, Nike Town in Oxford Circus, this summer, Iwaniuk has been
brought in to beef up the company’s government relations and financial
She will also initiate community and social campaigns. Nike has acted on
criticism of the age and working conditions of labourers in its
sub-contractors’ factories in South-East Asia, and has worked to improve
its image following media coverage of these issues.
Last April Nike appointed Bell Pottinger to handle an ongoing corporate
PR project, designed to build the brand’s image in the women’s retail
sector and support its involvement in the Government’s school sports
Iwaniuk joined Shell three years ago as a regional adviser for the
Middle East and Asia. She advises the oil company, from its UK
headquarters, on government relations, PR, sponsorship and promotions in
Before joining Shell, Iwaniuk worked at Burson-Marsteller for three
years, as an associate director in the public affairs division, working
for the Philippine government to attract foreign investment and for the
Malay government on deforestation.
Iwaniuk reports to marketing director Dermott Cleary, and to European
communications director Nigel Powell.