PR war hits the airwaves this week when think-tanks from A Plus and
Lynne Franks do battle on Kiss FM’s Friday People show.
Five-strong teams from each agency are sharpening their wits for the cut
and thrust of an exhaustive news quiz and what we are promised will be
lively repartee from across the consumer/hi-tech divide.
Relishing the challenge, A Plus team leader and director Jonathan
Simnett is even now swotting up on the latest hem-lines and beauty tips.
‘It’ll be Soho meets Slough, or the stolly bollies versus the beer and
fags brigade,’ says Simnett. ‘We’ll be tucked up in bed with a load of
fashion mags and a supermodel, while they’ll have to read The Net and go
to bed with an anorak.’
Lynne Franks’ battle plan, however, remains something of a mystery.
Nobody at the agency seemed to know anything about the radio show. Not a
very good start...