DIARY: Winning the Sega account has proved taxing for Nelson Bostock

Since winning the Sega account two weeks ago PR agency Nelson Bostock has gone to great efforts to step into the trainers of the game’s target teenage market. But some might consider that having to explain your ‘illegal’ antics to the ‘Old Bill’ when they come knocking is just going too far.

Since winning the Sega account two weeks ago PR agency Nelson Bostock

has gone to great efforts to step into the trainers of the game’s target

teenage market. But some might consider that having to explain your

‘illegal’ antics to the ‘Old Bill’ when they come knocking is just going

too far.



The agency felt the heavy hand of the law when it sent fake tax discs to

journalists to promote Sega’s driving game Rally. The promotion, dubbed

‘Play Don’t Pay’, urged car owners to stop paying for tax discs for

their real cars and try the virtual version. Some local papers even

reproduced both licences in full colour.



The result was a visit from the local constabulary.



‘They kind of understood in an unamused sort of way,’ said MD and former

upstanding citizen, Roger Nelson with a mischievous snigger.



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