Since winning the Sega account two weeks ago PR agency Nelson Bostock
has gone to great efforts to step into the trainers of the game’s target
teenage market. But some might consider that having to explain your
‘illegal’ antics to the ‘Old Bill’ when they come knocking is just going
The agency felt the heavy hand of the law when it sent fake tax discs to
journalists to promote Sega’s driving game Rally. The promotion, dubbed
‘Play Don’t Pay’, urged car owners to stop paying for tax discs for
their real cars and try the virtual version. Some local papers even
reproduced both licences in full colour.
The result was a visit from the local constabulary.
‘They kind of understood in an unamused sort of way,’ said MD and former
upstanding citizen, Roger Nelson with a mischievous snigger.