STOCKHOLM: Lundin moves to Investor
Nils Ingvar Lundin has joined Investor, Sweden’s largest industrial
holding company, as senior vice president in charge of corporate
communications and marketing. Previously head of corporate
communications at mobile phone company and Investor subsidiary Ericsson,
he leads an in-house PR team of seven with responsibility for media and
investor relations, marketing and advertising.
MILAN: Barabino wraps up packaging
Swedish packaging firm Sca Packaging has handed Barabino and Partners a
L120 million (pounds 50,000) account to handle corporate PR and internal
communications. The company has asked the agency to build relations with
the economic, trade and environmental press and organise a
communications programme for its 2,000 employees around Italy. Three
other agencies pitched for the contract.
MADRID: Alcaniz the fourth to go at B-M
Burson-Marsteller has lost its fourth manager in nine months. Jose Luis
Alcaniz quit his job as assistant manager at the end of January, taking
the Cubiertas y Contratos construction firm account with him. B-M
general manager Juan Astorqui declined to say why Alcaniz had left or
where he had gone. His departure follows those of Jose Antonio Llorente,
Olga Cuenca and Javier Puig last year.
BRUSSELS: Marien for Beiersdorf skincare
Ine Marien and Partners, headed by managing director Ine Marien, has won
an estimated 175,000 ecus (pounds 146,000) account from German
pharmaceutical firm Beiersdorf. The agency has been briefed to promote
the company’s cosmetic and skincare products in Belgium to consumers and
medical professionals. Grayling and Pyramid also pitched for the account
after being selected from an initial list of eight agencies.
VIENNA: GCI wins antifreeze account
GCI Central and Eastern Europe has been hired by US company Arko
Chemicals to handle the launch of its Trigard antifreeze in Poland and
the Czech Republic. The agency will target car wholesalers, mechanics
and motorists through a media relations, advertising and events
programme. GCI’s associate in Austria Hauska and Partner will co-
ordinate the account, worth dollars 150,000 (pounds 100,000) in fees.
ESSEN: Kocks cuts off gas for Gerling
Klaus Kocks, director of corporate communications for Germany’s largest
gas supplier Ruhrgas, is leaving to become general manager for corporate
communications at insurance giant Gerling. He will join Cologne-based
Gerling in July, with responsibility for press relations, events,
sponsorship and marketing. He replaces Hervig Guckelhorn who is
BOLOGNA: Emilia-Romagna rehires GMPR
Local agency GMPR has been re-hired by the regional government of
Emilia-Romagna to handle public relations for its Invest in Emilia
Romagna campaign. The agency will highlight the economic and cultural
attractions of the region to investors in Italy and abroad.
edited by John-Pierre Joyce