NEWS: PR EUROPE

STOCKHOLM: Lundin moves to Investor

STOCKHOLM: Lundin moves to Investor



Nils Ingvar Lundin has joined Investor, Sweden’s largest industrial

holding company, as senior vice president in charge of corporate

communications and marketing. Previously head of corporate

communications at mobile phone company and Investor subsidiary Ericsson,

he leads an in-house PR team of seven with responsibility for media and

investor relations, marketing and advertising.



MILAN: Barabino wraps up packaging



Swedish packaging firm Sca Packaging has handed Barabino and Partners a

L120 million (pounds 50,000) account to handle corporate PR and internal

communications. The company has asked the agency to build relations with

the economic, trade and environmental press and organise a

communications programme for its 2,000 employees around Italy. Three

other agencies pitched for the contract.



MADRID: Alcaniz the fourth to go at B-M



Burson-Marsteller has lost its fourth manager in nine months. Jose Luis

Alcaniz quit his job as assistant manager at the end of January, taking

the Cubiertas y Contratos construction firm account with him. B-M

general manager Juan Astorqui declined to say why Alcaniz had left or

where he had gone. His departure follows those of Jose Antonio Llorente,

Olga Cuenca and Javier Puig last year.



BRUSSELS: Marien for Beiersdorf skincare



Ine Marien and Partners, headed by managing director Ine Marien, has won

an estimated 175,000 ecus (pounds 146,000) account from German

pharmaceutical firm Beiersdorf. The agency has been briefed to promote

the company’s cosmetic and skincare products in Belgium to consumers and

medical professionals. Grayling and Pyramid also pitched for the account

after being selected from an initial list of eight agencies.



VIENNA: GCI wins antifreeze account



GCI Central and Eastern Europe has been hired by US company Arko

Chemicals to handle the launch of its Trigard antifreeze in Poland and

the Czech Republic. The agency will target car wholesalers, mechanics

and motorists through a media relations, advertising and events

programme. GCI’s associate in Austria Hauska and Partner will co-

ordinate the account, worth dollars 150,000 (pounds 100,000) in fees.



ESSEN: Kocks cuts off gas for Gerling



Klaus Kocks, director of corporate communications for Germany’s largest

gas supplier Ruhrgas, is leaving to become general manager for corporate

communications at insurance giant Gerling. He will join Cologne-based

Gerling in July, with responsibility for press relations, events,

sponsorship and marketing. He replaces Hervig Guckelhorn who is

retiring.



BOLOGNA: Emilia-Romagna rehires GMPR



Local agency GMPR has been re-hired by the regional government of

Emilia-Romagna to handle public relations for its Invest in Emilia

Romagna campaign. The agency will highlight the economic and cultural

attractions of the region to investors in Italy and abroad.



edited by John-Pierre Joyce



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