US computer software manufacturer Stream International has hired A Plus
as its first UK PR adviser.
Formed in April last year from the merger of Corporate Software and the
global software services unit of RR Donnelly, the Boston-based firm is
the world’s largest maker and supplier of PC software and management
The hiring of A Plus comes three months after the agency was called in
at short notice to handle press coverage for the opening of Stream’s
fifth European call centre in Londonderry, Northern Ireland.
The brief is to manage mainly corporate and business-to-business
accounts, helping to position Stream as a core provider and opinion
leader in the field of software manufacture, deployment and support. The
account will run for an initial six months.