NEWS: Boston software giant hires A Plus as UK PR adviser

US computer software manufacturer Stream International has hired A Plus as its first UK PR adviser.

US computer software manufacturer Stream International has hired A Plus

as its first UK PR adviser.



Formed in April last year from the merger of Corporate Software and the

global software services unit of RR Donnelly, the Boston-based firm is

the world’s largest maker and supplier of PC software and management

services.



The hiring of A Plus comes three months after the agency was called in

at short notice to handle press coverage for the opening of Stream’s

fifth European call centre in Londonderry, Northern Ireland.



The brief is to manage mainly corporate and business-to-business

accounts, helping to position Stream as a core provider and opinion

leader in the field of software manufacture, deployment and support. The

account will run for an initial six months.



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