B-M confirms Lever Brothers win

B-M confirms Lever Brothers win

Lever Brothers has appointed Burson-Marsteller for a corporate pan-

European PR account, worth an estimated pounds 350,000 in fees, it

emerged this week. The agency pitched for the contract, to advise on

corporate strategy for the Lever brand, against Shandwick and Hill and


Lansons lends a hand to Mortgage Trust

Mortgage lender Mortgage Trust has hired Lansons as its first PR adviser

to promote its products among consumers. Lansons has been briefed to

target the personal finance press, as well as journals for independent

financial advisers (IFAs). Mortgage Trust is keen to expand its business

through direct contact with home buyers.

Wallace quits TSB in PR shake-up

Graham Wallace, media relations manager for TSB, has quit following the

merger with Lloyds Bank in December. Wallace has no immediate plans to

take up a post elsewhere. His resignation comes just six weeks after

John Robson was appointed head of corporate communications at the

group (PR Week, 12 January).

ABSA competitors down to two

Competition among City PR agencies to handle corporate and financial

work for Amalgamated Banks of South Africa (ABSA) has been narrowed down

to two agencies. Dewe Rogerson and Shandwick are believed to have been

shortlisted, following presentations by at least six firms earlier this

month (PR Week, 9 February).

Audit Commission relates to Lowe Bell

The Audit Commission has hired Lowe Bell Communications for a six month

project to investigate ways of improving communications with

‘stakeholders’, such as government bodies, health authorities and local

councillors. Westminster PR continues to run the Commission’s press


PR strategy by Easter for the Euro

The European Commission will explain how it intends to promote the

concept of a single currency in April. A spokesman for DG X, which is

working on communications policy with the directorate-general

responsible for economic and financial affairs, DG II, said a document

would be issued at Easter. This could then be followed by a call for

tender. PR for the Euro will also be discussed at a meeting with the

European Parliament next week.

Staff at The Practice escape bomb blast

Staff at Docklands-based PR agency The Practice were this week counting

the cost of last Friday’s IRA bomb attack. Account executive Claire

Chapman and colleagues were waiting for a bike to deliver press releases

on the night of the blast. When it failed to arrive they called the

courier company only to be told of the bomb warning. ‘We thought it was

a good time to leave,’ said Chapman. The bomb exploded four minutes

later. Staff arrived back at work on Monday to pick up the pieces. ‘We

bought champagne and celebrated being alive,’ said Chapman.

GCI to launch HRT media drive

GCI Healthcare is launching a media relations campaign for hormone

replacement therapy brand Tridestra. Fees for the 12 month campaign are

worth an estimated pounds 60,000. Pharmaceutical company Sanofi Winthrop

hired GCI following a four-way pitch last month.

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