UK and international PR firms are waiting to hear who has won the
contract to promote the privatisation of Indonesia’s largest steel
company Krakatau Steel.
Around six agencies are believed to have pitched in Java at the end of
last month to handle an international media relations brief for the
share offering later this year.
Dewe Rogerson, Burson-Marsteller, Edelman, Shandwick and Hill and
Knowlton are all thought to be bidding for the account. A final decision
is expected by the end of this month.
Scheduled for October, the privatisation is intended to raise between
dollars 500 million and dollars 600 million (pounds 327-pounds 392
million) to expand production capacity from 2.5 million to 3.5 million
tons a year. The Indonesian government has also earmarked Bank Negara
Indonesia, toll road corporation Jasa Marga and mining firm Aneka
Tambang for privatisation in the near future.