Dairy Crest has made its head of PR redundant in a marketing shake-up
designed to prepare the dairy giant for its long-awaited flotation.
Claire Tuffin head of PR, is the latest casualty from Dairy Crest’s
communications staff which has been slashed from nine to just one in the
space of a year and a half.
PR manager Coleen Amos is now handling corporate PR and internal
communications after Dairy Crest’s decision to decentralise public
relations and create brand specific marketing units.
Meanwhile. the company is continuing to hire agencies for brand work and
this week hired Biss Lancaster’s startup outfit Sandpiper to handle PR
for blended spread Clover - an account budgeted at an estimated pounds
Sandpiper pitched for the Clover account two weeks ago against Lexis
Public Relations and The Public Relations Business.
The account had previously been handled by Countrywide Communications
along with corporate PR and some other brands PR including the launch of
Limeswold cheese. The agency stopped work on the account in December as
part of Dairy Crest’s restructure, spelling the end of a 15 year
The campaign, which starts in April, will focus on quality and
versatility rather than health benefits, educating consumers about
Clover’s churned production process.
* Sandpiper has been appointed by Bayer to promote its market leading
thrush treatment Canesten Combi in a win believed to be worth between
pounds 50,000 and pounds 100,000.