Forget over-hyped events like the Turner Prize awards night and the
Sensation exhibition at the Royal Academy. The real artists of tomorrow
are turning their attentions toward visualising the world of PR.
Manchester-based Communique PR briefed 11 students at Manchester
Metropolitan University to ’capture the world of PR and Communique’s
corporate branding in a three-dimensional way’.
The agency provided pounds 2,500 to transform the students ideas into
And Communique PR’s clients helped in the creative process too. Brian
Beech, Communique’s joint managing director, says: ’We brought the
students in one evening to give them a full introduction to the company.
We gave them drink supplied by our client Boddington’s.’
Under the circumstances it’s fortunate that the students didn’t turn out
representations of PR people clutching beer cans, but then realism in
artistic circles died long ago. Instead, the students produced sculptures
using materials such as silicon chips to emphasis the growing importance
of technology in PR.
There was no overall winner. Communique felt that 10 of the entries were
strong enough to ’exhibit’ permanently in its offices. So, if you’re fed
up with paying fancy art gallery prices, pop along to Canal Street
Manchester for a different view of PR.