Weber Public Relations Worldwide has brought its chequebook out for
the fourth time in 12 months to acquire hi-tech agency Neva Group.
Based in Cambridge, Massachusetts, with a small office in London, the
Neva Group generated over pounds 3 million in revenue last year. It was
founded in 1993 by Marijean Lauzier who, following the acquisition, has
become president and chief executive of The Weber Group. Terms of the
sale were not revealed.
Neva Group specialises in servicing emerging technology companies, and
includes Lightbridge, Applix and Perle Systems among its clients.
’Merging with Weber allows us to offer our clients a broader array of
talent and capabilities, such as global resources, investor relations
and public affairs,’ said Lauzier.
Five years ago, prior to setting up Neva Group, Lauzier was an executive
vice-president at The Weber Group. She will be reunited with one of her
first recruits, Greg Levendusky, managing director of The Weber Group in
London, who will now report to her.
Larry Weber, who previously filled the president and chief executive’s
role, remains as chairman. Since The Weber Group was bought by ad agency
McCann Erickson Worldwide in December 1996, Weber has focused on growing
Weber PR Worldwide. The appointment of Lauzier means he will continue
that process, while she takes on responsibility for new business and
In February last year the agency bought financial specialist The Ludgate
Group with hi-tech specialist Technology Solutions Inc close behind on
the shopping list. In September Weber bought Miami-based PR agency Ruben
Barney. Further acquisitions are expected.