John Haywood, corporate PR manager with Carlsberg-Tetley Brewing,
has joined Bass Brewers’ PR department, following the purchase of
Carlsberg-Tetley’s Burton-on-Trent brewery by Bass.
Bass’ purchase was of the brewery only - no Carlsberg-Tetley brands are
involved. When the DTI blocked Bass’ move to buy the whole of
Carlsberg-Tetley last year, the latter decided to sell three of its
Haywood’s role and job title are still being discussed, but he joined
the team last week and is working on issues facing Bass Brewers.
Haywood, who has been in brewing PR for 27 years, was the most senior PR
executive at Carlsberg-Tetley Brewing, a division of Carlsberg Tetley.
He reported to the division’s commercial director Colin Povey.