ITT Sheraton Corporation, the group which owns Sheraton hotels, has
chosen Welbeck Golin/Harris to handle its UK and Ireland public
Welbeck won the account following a competitive six-way pitch, and will
work across ITT Sheraton’s brands, which include the Luxury Collection,
mid-market brand Four Points and Sheraton Hotels. The hotel group has
450 properties worldwide.
The Communications Partnership previously handled PR for ITT Sheraton,
but chose not to re-pitch (PR Week, 14 November 1997). The agency wanted
to focus on its travel and freight clients instead.
Welbeck will promote ITT Sheraton’s properties to trade, corporate and
consumer media, working alongside the company’s network of agencies
across Europe. ITT Sheraton uses agencies in Amsterdam, Paris and
Frankfurt, and has ten in-house PR advisers across Europe.
The hotels group agreed to a takeover by Arizona-based Starwood Lodging
in November, following a takeover battle between Starwood and the Hilton
Hotels Corporation. Hilton initiated a hostile bid last January, but ITT
shareholders voted to accept the friendly offer from Starwood.
The takeover is expected to result in the addition of 30 to 40 Sheraton
hotels and a programme of refurbishment in the UK.