Beyond PR last week set up a separate company to sell packages of
promotional ideas to agencies and in-house teams stuck for
The new company, registered separately from the agency under the name of
Think Tank, sells packages of 25 promotional ideas, based on the
client’s brief, for pounds 250.
Beyond PR was set up last year by directors Kirsty Robinson, Rebecca Cox
and Stephanie Maldeghem. Their aim was to act as an extra pair of hands
for other PR firms.
The package, put together by a team including a PR professional, a
journalist and a marketing specialist, can be produced with 24 hours
Maldeghem said: ’We never recycle ideas, ideas are usually only fit for
The Think Tank team sign a confidentiality agreement with every client
to protect any commercially sensitive information that could be
contained in the brief.
Beyond PR has been confidentially testing its Think Tank project over
the past year, and has so far sold 120 packages of ideas.
’There are many clients who are not happy with their PR agencies. Either
they can’t see what they are getting for their money, or the PR agencies
dry up on ideas,’ said Maldeghem, explaining the packages’
Big Question, p7.