London venue Cafe de Paris has appointed 3rd Rail New Media
Communications to carry out its PR as it seeks to expand into
The nightclub will open venues in Paris and New York as it celebrates
its 75th anniversary.
3rd Rail will provide media relations and build the Cafe de Paris brand
in the UK and abroad. It pitched for the account against incumbent
Tam Thompson, marketing director of Cafe de Paris, said: ’We’ve always
used PR but wanted to work on expanding the brand.’
3rd Rail will work on a European ’roadshow’ to promote Cafe de Paris and
support the launch of brand extensions such as a credit card and own
label champagne in the UK.