The agency surveyed 200 business decision-makers across Europe and found that, although 60 per cent had experienced a crisis, often during the past year, only 53 per cent had a crisis plan in place.
According to the research, a business that is well prepared can save nearly one third of the average cost of overcoming a crisis, compared with a business that is not prepared.
As PRWeek went to press, more than 60 communicators from large international corporations across the EMEA region were set to meet in London to discuss the findings.
The keynote speaker was due to be Michael Chertoff, former Secretary of the US Department of Homeland Security. 'The most costly miscalculation a business can make today is neglecting to invest in its own preparedness,' said Chertoff, who runs a security and risk management advisory firm.