A number of the world's leading PR agencies are working behind the scenes to ensure next month's United Nations Conference on Climate Change in Copenhagen is a success.
Nine Hill & Knowlton offices around the globe have been appointed by the Danish Ministry of Foreign Affairs to encourage environmentally aware behaviour at the conference.
In addition, Ketchum and Ogilvy PR are promoting the UN 'Hopenhagen' campaign, which aims to generate worldwide public support for an agreement in Copenhagen.
The conference, which takes place from 7-18 December, will see political leaders and government officials from 192 countries come together in search of a replacement for the Kyoto Protocol.
H&K will focus on encouraging climate-conscious behaviour in delegates while at the conference - a lack of which could prove to be an embarrassing media focus. The aim is to then use this as an example to encourage greener activities on a wider basis around the world.
H&K worldwide chief marketing officer Anthony Burgess-Webb said: 'It's not uncommon to see millions of limos swanning around conferences. You won't see much of that at Copenhagen. There is going to be media interest in the way it is conducted and we hope people will take note of what the Danes are bringing in the manner in which they organise the conference.'
The agency will work for the Danish Ministry of Foreign Affairs on a pro bono basis, as a media sponsor. H&K will handle the campaign from Copenhagen, as well as in offices in the UK, US, China, Russia, Japan, Germany, France and Spain.
Ketchum has also lent its global network of PR offices to lead on public relations activity for Hopenhagen.
The comms campaign will aim to encourage citizens of the world to join the UN-backed movement.
Meanwhile, Ogilvy PR, which developed the creative concept for Hopenhagen, is planning two major events to publicise the movement, including one at the launch of the conference.
Ogilvy PR EMEA chief executive Ash Coleman-Smith said: 'We are gathering global consumer support and using that to demonstrate that this is massively important to influencers' constituents.'
Ogilvy Earth will also be handling a series of seminars in London.
IN THE NEWS
- Reuters: 'African nations boycotted UN climate talks on Tuesday in a protest to urge rich countries to set deeper 2020 cuts in greenhouse gas emissions' - 3 November
- The Guardian: 'The head of the international group leading the fight against climate change has accused countries of pushing science aside in favour of self-serving 'political myopia" - 2 November
- Daily Telegraph: 'Just 15 per cent of people in Britain worry about climate change and how the world responds to the problem, the lowest figure for any of the 12 countries surveyed' - 2 November
3,000 - Members of the media attending the Copenhagen conference
192 - Countries represented at the Copenhagen conference
25-40% - Required cut in greenhouse gas emissions by 2020
80% - Required cut in greenhouse gas emissions by 2050