Coca-Cola plans to consolidate PR agency use in Europe

Coca-Cola is looking to reduce the number of PR agencies it uses across Europe.

Drinks giant: Coca-Cola
Drinks giant: Coca-Cola

The brand currently uses various agencies in individual markets. Key agencies used on a project basis include MS&L, Reputation Inc and Comma.

Coca-Cola public affairs and comms director Tim Wilkinson said: 'An organisation like ours, which works in multi-markets, uses work across several different markets. We are looking for the right agencies to develop work that will be applied across Europe - specifically those with strong links in many European countries.'

A decision is expected early next year.

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