CORPORATE RESPONSIBILITY - GALABINGO.COM
Galabingo.com, the online bingo gaming site, used Kezia Obama, stepmother of US President Barack Obama, to front a new game to raise one million pounds for the Sue Ryder Care charity by 2010.
The campaign was timely, centred around the President's inauguration, and so secured interest and coverage through a structured comms strategy.
Around 60,045 people played the game, which was a 12 per cent increase on similar games the week before. Galabingo.com reached more than 22 million people with its message about the charity.
The campaign generated 99 per cent positive coverage, enhancing the Sue Ryder Care profile.
CRISIS COMMUNICATIONS - KENT FIRE AND RESCUE SERVICE
During and after the Channel Tunnel Blaze in 2008, the Kent Fire and Rescue Service PR team had to act promptly and efficiently to ensure timely and accurate messaging was delivered effectively to a number of audiences.
Regular briefings to key spokespeople were actioned to keep media speculation to a minimum, owing to the unpredictable nature of the fire.
Team members were each given specific roles to ensure an organised and effective comms strategy was delivered.
The story was covered in a number of broadcast media, including Sky, Channel 4 and BBC News 24, and in all of the national newspapers.
OUTSTANDING PR CONSULTANCY - PEGASUS
Healthcare specialist Pegasus has expanded its digital offering and achieved the best growth of any top 100 specialist healthcare shop for the second year running.
OUTSTANDING IN-HOUSE PR TEAM - SOUTHERN WATER
Community-focused Southern Water's stellar campaign to Beat the Drought came in £200,000 below budget and helped save 40 million litres of water a day.
BEST USE OF PHOTOGRAPHY OR DESIGN - WYETH PHARMACEUTICALS
A multimedia website was the direction Wyeth Pharmaceuticals took when launching its campaign Psoriasis: The Naked Truth.
The key objectives were to spark media interest in the realities of living with psoriasis and communicating the benefits of effective disease management.
Each of the photographic portraits used on the site, psoriasisthenakedtruth.com, come with a supplementary video and the site hosts a variety of interactive educational material.
Twenty-four journalists from 12 countries attended the launch and 15 countries implemented activities following the launch.