Opinion: From our Readers - No plans to 'count press releases'

Alex Aiken of Westminster Council says the UK public audit bodies want to count 'the number of press releases issued' by public bodies. None of us wants to introduce a measure of this kind.

The NAO, Audit Commission and Audit Scotland are consulting on how public bodies might establish and voluntarily adopt a measure of the value for money provided by communication services. Westminster Council has been involved in these consultations.

The work aims to understand performance and value for money of public sector comms, and to capture new ideas from talented and experienced comms professionals around the country to establish the efficiency and effectiveness of public sector communications.

There is no simple single answer, but anyone wanting to help with the consultation can do so by contacting Jim Lakie at jim.lakie@audit-scotland.gov.uk or on 0131 625 1862.

Barry Lester, head of media, National Audit Office, and Elly Button, head of news, Audit Commission

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