Public Sector: Business Link seeks agency

Business Link, the government-backed website for small- and medium-sized businesses, is poised to bring in new agency support.

The website has shortlisted agencies to help promote its services for helping small businesses across England.

Business Link gives small- and medium-sized businesses advice and information to help them save time and money. It has developed a shortlist of agencies that includes the incumbent, PR4.

The Business Link network is currently being run by the East Midlands Development Agency.

The brief is to help promote Business Link to the national business community. The pitch is being handled by Business Link national comms manager Cara O'Nions.

Last year, Business Link London appointed Mandate Communications to promote its services to the capital's small businesses in the wake of the credit crunch.

In addition, Business Link Yorkshire has appointed Northern Lights PR to promote its work helping new businesses to get on their feet. Northern Lights won the contract in a competitive tender.

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