Computer giant IBM is revamping its in-house PR arrangements and
seeking its first UK director of marketing, who will be responsible for
its marketing and communications departments.
IBM is also seeking a UK manager of corporate communications who will
report to the new director of marketing. It would not comment on the
future of its current corporate communications manager Alan
PR is currently headed in the UK by Claire Birks who is acting
communications and corporate affairs director following the retirement
of Martin Knight last year. Birks reports to Joerg Winkelmann, director
of corporate communications for Europe, the Middle East and Africa.
The company would not say whether the post of communications and
corporate affairs director would be retained following the appointment
of a director of marketing.
IBM’s PR team in the UK consists of Birks, Gillings and three press
officers. Its retained agency is Brodeur A Plus.
The IT company also uses Ogilvy Adams and Rinehart as a strategic
consultant in the EMEA region. It was appointed in 1995 to give IBM a
more consistent approach to PR across borders. This strategy is then
interpreted by local agencies and in-house departments in different