The prospect of limiting the working week to 48 hours will have caused a
wry smile among frazzled PR executives, some of whom try to pack that
amount of work into two days. Consultancies in particular are now being
asked to work harder with less resources, at a time when many are
finding it hard to recruit extra staff.
This week’s Agency Report takes the lid off the internal workings of
agencies and their relationships with clients for the first time. What
it reveals about the commitment to improving standards of practice is
hugely encouraging. But it also demonstrates once again that people are
this industry’s only raw material and its finest indicator of quality.
Those assets need looking after.