COMMENT: EDITORIAL; Look after your assets

The prospect of limiting the working week to 48 hours will have caused a wry smile among frazzled PR executives, some of whom try to pack that amount of work into two days. Consultancies in particular are now being asked to work harder with less resources, at a time when many are finding it hard to recruit extra staff.

The prospect of limiting the working week to 48 hours will have caused a

wry smile among frazzled PR executives, some of whom try to pack that

amount of work into two days. Consultancies in particular are now being

asked to work harder with less resources, at a time when many are

finding it hard to recruit extra staff.



This week’s Agency Report takes the lid off the internal workings of

agencies and their relationships with clients for the first time. What

it reveals about the commitment to improving standards of practice is

hugely encouraging. But it also demonstrates once again that people are

this industry’s only raw material and its finest indicator of quality.

Those assets need looking after.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in