ANALYSIS: BIG QUESTION; Why do PR practitioners switch jobs so regularly?

On last week’s letters page, a consultant bemoaned the rise in job hopping in the industry

On last week’s letters page, a consultant bemoaned the rise in job

hopping in the industry

Benedicte Martin Media Appointments

‘I do think that there is a growing disaffection with consultancy life.

People’s jobs are expanding to such an extent that flexi-time is the

mode and not everyone is prepared to accept that. The quality of life

approach is so prominent that people don’t want to give their life and

soul to their job any more. Basically they want to have a life and some

think that going in-house is the answer.’

Christopher Joll Focus Communications

‘I believe there are three reasons: Firstly because it’s a small

industry and when people get to management level they tend to find their

way blocked and they will switch houses to move up a rank. Secondly,

there’s a real shortage of good operators and when they are appointed

they tend to be hot property. Thirdly, this industry is dominated by

idiosyncratic chief executives and that doesn’t always lead to a happy

working environment.’

Cathy Pittham Icas

‘I there are two main aspects in today’s market: a growth in

opportunities and bigger salaries. But as an industry we haven’t

invested enough in training, and that creates loyalty among employees.

If people feel there isn’t a development programme for each individual

they can’t see any reason for staying. I think being in London can also

work against you, because staff can switch from one agency to another

more easily.’

Victoria Provis Odgers Management Consultants

‘The market is certainly tight so the better people are approached

regularly and may be tempted away. However from my viewpoint they should

beware of doing it too often. If individuals leave quickly because there

has been a mismatch of experience, it suggests to me that either

employer or employee did insufficient homework before striking the

original deal but I haven’t had that experience.’

Abel Hadden Edelman Public Relations

‘In an ideal world there would be no shortages of staff and managers

would already know who they next wanted to employ should the business

grow or someone decide to move on. We do not live in an ideal world -

headhunters abound, at great expense and with few loyalties, often

exacerbating market forces.’

Edited by Lexie Goddard

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