MEDIA: What the Papers say; Press turned off by BBC ‘viewers’ charter’

Publication of the BBC’s ‘Statement of Promises’ document, dubbed a viewers’ charter in the press, did well to overcome competition for space in the opinion-forming newspapers from the Government’s call for action over violence on TV and details of the internal merger of production departments. In six articles the document was the ‘sole topic’ of which two were entirely negative in tone.

Publication of the BBC’s ‘Statement of Promises’ document, dubbed a

viewers’ charter in the press, did well to overcome competition for

space in the opinion-forming newspapers from the Government’s call for

action over violence on TV and details of the internal merger of

production departments. In six articles the document was the ‘sole

topic’ of which two were entirely negative in tone.



Where the charter was linked to one of the other stories last week, it

came a poor second. A BBC source accused Virginia Bottomley of ‘blatant

electioneering’ for timing her call for action on TV violence to

coincide with the document’s release.



Among the coverage, equal weight was given to the BBC’s promise to

offer ‘fair’ interviews, reduce repeats and curb violence and bad

language. But the document, drew a strong riposte from Channel 4’s

Michael Grade and Barry Cox of the ITVA, who accused it of

misrepresenting the independent companies’ output in factual and

religious programmes.



Evaluation and analysis by Carma International. Cuttings supplied by The

Broadcast Monitoring Company. ‘What The Papers Say’ can also be found

at: http//www.carma.com/carma



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in